Yellow Dogs is not just an organization but a community with a purpose to increase the visibility of shelter dogs. This is accomplished by university student volunteers who regularly walk shelter dogs in the busy green areas of the capital while enjoying the time with the dog and company outdoors that might never have happened to them because they didn’t have their own dog. The goal of the process is to find new owners through street encounters. We also want to expand our community to companies with dog-related activity. Yellow Dogs owners can take advantage of discounts at our partners. This is how we create synergy between different target groups.